Hungarian wines made their introduction at a large-scale event in Los Angeles.  The Hungarian Food Festival organized for the 2nd time this year, held on the 17th of October, has created an excellent opportunity for those interested in Hungarian culture and gastronomy to familiarize themselves with the best Hungarian wines, too.

The Festival crowd of nearly 700 participants enthusiastically welcomed the Hungarian wines. They highlighted and pointed out especially the design of the Tokaj wines - from the bottle to label, the brand elements of the Hungarian Wine boxes containing the Hungarian wine selection, the marketing materials to present the wines - all with the aim to help the Hungarian wines to enter the US market with a uniform image.

Based on the high level of interest experienced during the wine presentations and shows as well as the feedback received on the wine tastings, the Hungarian wines and wine packages have a good chance to get in and start their sales the US market.  We are confident that as a result of the promotional program, we can have more and more customers acquainted with them and create a broad market for their sales.