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Following its debut in February at the Pre-Oscar gala dinner in Los Angeles, Mád Furmint was presented in April for a really expert audience – this time in Las Vegas. It received an emphasized role among the wines from Tokaj/Mad being presented and offered for tasting to the potential US distributors, since St.Tamás Winery’s conviction is that Furmint is an “exploding” product meaning a new burst and discovery to wine lovers and distributors, becoming a new brand in the immediate future on the international markets.
“The US market is an unavoidable and essential one for the successful step onto and performance of the Hungarian wines on the international arena. It is important for us to be present at all fora where we have the chance to promote and popularize the Furmint, to meet such American distributors who may help us with the realization of our endeavors that besides the Tokaj Aszú, have the Furmint display Hungary on the world’s wine map, too – said Mr. Károly Kovács, owner of the St. Tamás Winery from Mád.
Representatives of the company, as well as their wine and marketing experts conducted several meetings with potential US partners who showed serious interest and commitment towards distribution of Furmint and late harvest wines from Tokaj.
Following the successful discussions, we trust that the first set of contracts can be signed soon and the Furmint may start conquering the US market, too.
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For the gallery please click on one of the photos