As a result of a yearlong enduring marketing and market building activity performed by the Vinum Tokaj International LLC. in the North American market, a long felt need was filled in today with the official opening of the first Tokaji Wine Boutique Restaurant. Mrs. Stefánia Szabó, General Consul of the Consulate of Hungary, Dr. Ödön Király Trade Commissioner of Hungary in Canada, the Deputy Mayor of Vaughan, Mr. Gino Rosati and Regional Councillor Mr. Michael DeBiase were present at the ribbon cutting ceremony.
Accepting the invitation of Mr. Sándor Balla, President of Tokaj Canada and Manager of the Winehouse, representatives of the political and business life, as well as those of the Hungarian community, attended the dinner and wine tasting event. Based on the initial market research and discussions concluded with the leading distributors, Mr. Balla is convinced that there is a growing interest and strong demand on the Canadian market for Hungarian wines, which represent outstanding quality.
The traditional Hungarian menu was accompanied by wines delivered from Tokaj Vineyards such as Els? Mádi Borház, Patricius, Dereszla, Füleki and were presented by Mr. Zoltán Szabó, one of Canada's leading sommeliers. These wine producers support the vision and efforts of all the winemakers of the region to gain international recognition and success with Tokaji wines, which are in the premium category, possessing paramount and genuine quality. As a unique player on the Canadian market, the Tokaji Wine Boutique Restaurant obtained license for the on-site distribution of the wines.
We are pleased to announce the first Hungarian enterprise in Canada, operating also as the House of Hungarian Wines that will sell 40 types of Hungarian wines belonging to 10 renowned wineries like Bock, Takler, Wunderlich and Mészáros.
According to Zsigmond Balla, General Manager of Vinum Tokaj International, the company plans to open other establishments similar to Tokaji Wine Boutique Restaurant and the House of Hungarian Wines in New York and Los Angeles in the near future. Attila Balla, President of the Drink Tokaji reported that this event is the first step in a program launched by the Hungarian Government with the intention of reinstating the Hungarian wine regions, with particular focus on Tokaj, on the world's wine map.
As part of the project there will be several similar events, wine tastings, wine conferences, and professional travels to Tokaj in order to promote the Tokaji wines on the Canadian market with the primary goal to develop new markets for Hungarian wines and to strengthen - through the Hungarian products - the national identity of Hungarians living abroad.
For further information, please contact:
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www.tokaji.ca
